- Content management has become an essential part of any company’s marketing strategy
- CEO of content and digital marketing agency offers tips on balancing content creation and content curation
- Content creation allows you to address specific goals, while content curation can save you time
Summary by Dirk Langeveld
Businesses can make themselves more visible through a solid content strategy that produces articles, infographics, e-books, and other useful information. However, it’s important to know when it makes sense to create new content and when curating existing content is more feasible.
Timothy Carter, CEO of the content and digital marketing agency SEO.co, recently wrote for Entrepreneur about how to distinguish between the two strategies and have them complement each other.
- Content creation develops new content in any form, and is a more time-intensive process than content curation
- Content curation can update or adapt existing content, such as sharing another organization’s social media post, to complement your brand; you can also adapt your own previously published content
- Content creation is useful for addressing specific goals or audiences, while content curation is a way to speed up your marketing and find new partners or networking connections
