Business Insights
Expert Summaries and articles addressing a broad range of issues affecting small businesses
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EXPERT SUMMARIES
InnovatorsLINK experts weigh in
on major topics facing entrepreneurs
on major topics facing entrepreneurs
I am Starting a Business
Deciding if I’m ready to start a business
Business Planning
Getting Funding
Managing My Finances
- A Primer on Financial Statements and Ratios
- The Importance of Cash Flow and How to Calculate It
- Capital Requirements: Funds Needed to Start or Expand
- How Do I Set Wage and Benefit Levels?
- How to Create an Emergency Fund
- Options for Paying Your Employees When You Can’t Make Payroll
- Free Bookkeeping Software for Small Businesses
- Bookkeeping Basics for Small Business Owners
- How Do I Set Price Levels?
- What Kind of Profits Should I Expect?
- Do You Need an Accountant for Your Small Business?
I am Growing a Business
Analyzing my business’s performance
Business Planning
- Risk Management for Small Business/a>
- How to Deal with Business Uncertainty
- Contingency Planning: Dealing with Surprise Disruptions
- What Insurances Are Needed to Start a Business?
- How to Create an Emergency Fund
- Options for Paying Your Employees When You Can’t Make Payroll
- The Most Common Mistakes Entrepreneurs Make
- What Kind of Security Measures Must I Take?
Finding customers and partners
- Forecasting New Business
- Customer Perceived Value: Understanding What Appeals to Your Customers
- Big Box Challenge: How Small Business Can Compete
- How to Find Your Customers’ Pain Points
- Crafting a Customer Survey That Yields the Most Valuable Insights
- Build a Loyal Customer Following for Your Business
Hiring and managing workers
- Human Resource Management for Entrepreneurs
- Hiring Employees – Who? What? When?
- Why Your Small Business Needs an Interview Process
- Developing a Small Business Action Plan
- Understanding Human Resources Issues When Hiring Employees for Your Business
- Should I Hire Family Members to Work For Me?
- How Do I Set Wage and Benefit Levels?
Marketing my business
- E-Mail Marketing for Small Businesses
- Leveraging Digital Technology in a Post-Pandemic World
- How to Build a Small Business Website
- Promoting Your Product or Service Using Digital Services
- Creating a LinkedIn Business Page
- Putting Together a Facebook Business Page with Business Manager
- Free Technical Courses to Assist Entrepreneurs with Web Design
Managing My Finances
- The Importance of Cash Flow and How to Calculate It
- Capital Requirements: Funds Needed to Start or Expand
- A Primer on Financial Statements and Ratios
- How to Create an Emergency Fund
- Options for Paying Your Employees When You Can’t Make Payroll
- Free Bookkeeping Software for Small Businesses
- Bookkeeping Basics for Small Business Owners
- How Do I Set Price Levels?
- What Kind of Profits Should I Expect?
- Do You Need an Accountant for Your Small Business?
- How Do I Set Wage and Benefit Levels?
Getting Funding
Expanding my offerings
Selling my business
EXPERT SUMMARIES
InnovatorsLINK experts weigh in on major topics facing entrepreneurs
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