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Forecasting New Business

  • Business forecasting helps you identify who will buy your products and services, and what demand you can expect
  • Accurate forecasting helps you find the right markets and avoid wasting money
  • Defining the overall market size, deciding which segments you want to target, defining characteristics of targeted market segments, and more
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How to Be a Great Small Business Leader

  • Entrepreneurs often only work for themselves, but leadership skills are a must when you have majority ownership with your partners or when you bring on employees
  • How leadership skills can give your company direction, set the tone of your business, and create and maintain a cohesive company
  • Clear communication, developing a vision, and other advice for stepping into the role of a leader
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Risk Management for Small Business

  • Risk management is vital for preserving your company in the face of unexpected circumstances
  • Understand different scenarios for internal and external risks
  • How to develop a risk management plan, and prepare for unpredictable risks
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All About Small Business Branding

  • Your business’s brand is its unique value, or the thing that causes people to choose it over other alternatives
  • Creating a brand strategy, brand story, and brand assets
  • A branding example of a small business in Connecticut
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How to Deal With Business Uncertainty

  • Uncertainty is certain to occur in business, and can come from many different sources
  • Understanding the four different types of business uncertainty
  • Tips for enduring uncertain times, or even turning them to your advantage
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Alternative Fintech Funding: A Cautionary Tale

  • Financial technology options can be an appealing option for entrepreneurs who have trouble accessing funding through traditional lenders
  • However, fintech can also come with higher interest rates and more onerous repayment terms
  • Proceed with caution when looking for financing
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