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- A small business Action Plan is useful for introducing new products and services, expanding staff, and other purposes
- An 11-step process for creating this plan
- A real world example of an Action Plan used to meet the objectives of a med spa business
- Investors can provide funding to help a promising new business grow
- The components necessary for a successful investment pitch
- How different types of investors work and what they’re looking for
- A dashboard offers an easy way to track key metrics related to your business
- Tracking sales, return on investment, employee performance, and more
- Factors to consider when creating your dashboards
- An action plan establishes a short-term effort to achieve the goals of a strategic action plan
- Assembling a team, monitoring actions, creating a timetable, and other steps
- Building in flexibility to account for unexpected circumstances
- Disruptions ranging from natural disasters to the departure of key staff can impact your business
- Creating a contingency plan to mitigate the scenarios you believe your business is most likely to face
- How contingency planning can benefit your business
- Digital marketing is an essential method for reaching customers today
- Assessing your customer base to determine your digital marketing strategy
- Different options and methods for promoting your products and services online
- Using a systems approach when developing a new product or service
- Conducting a careful analysis to determine if the new product or service will be feasible
- Validating and implementing the new offering before bringing it to market
- Some businesses can be started up at the home, while others necessitate a commercial space
- Understanding factors such as zoning rules, tax laws, and practicality when deciding whether to run a business out of the home
- When it makes more sense to purchase a space rather than rent one
- Any business is subject to risks that could wipe it out if adequate protections are not in place
- The different types of business insurance available, and how to decide which one is right for you
- Special considerations for business interruptions and home-based businesses
- Finding the funds necessary to start or expand a business until it can reach profitability
- Forecasting expenses and revenues as part of your business planning process
- Calculating how much money you’ll need to sustain your business until you break even
