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- Business forecasting helps you identify who will buy your products and services, and what demand you can expect
- Accurate forecasting helps you find the right markets and avoid wasting money
- Defining the overall market size, deciding which segments you want to target, defining characteristics of targeted market segments, and more
- Risk management is vital for preserving your company in the face of unexpected circumstances
- Understand different scenarios for internal and external risks
- How to develop a risk management plan, and prepare for unpredictable risks
- Uncertainty is certain to occur in business, and can come from many different sources
- Understanding the four different types of business uncertainty
- Tips for enduring uncertain times, or even turning them to your advantage
- The adoption of digital technologies accelerated during the COVID-19 pandemic
- Leveraging these technologies during the “new normal”
- Virtual meetings, digital marketing, and new opportunities
- Using a systems approach when developing a new product or service
- Conducting a careful analysis to determine if the new product or service will be feasible
- Validating and implementing the new offering before bringing it to market
- How keeping detailed records can help you assess the financial health of your business
- A look at the balance sheet, income statement, and cash flow statement
- View sample statements to view how this information is presented
- Small businesses have found ways to endure despite big box stores’ edge on pricing and selection
- Offering a better experience and good service are essential steps in remaining competitive
- A strong online presence has become more of a necessity as well
- Entrepreneurs often focus too much on their business’s immediate needs and not enough on long-term strategy
- Having a business plan from the outset allows you to set goals and benchmarks to meet
- Business owners should be prepared to regularly adapt their company to fulfill changing demands and meet customer needs
- Ways to create real customer loyalty
- For those starting or managing a business
- How to consolidate your market share and develop your business in a way that retains customers
- Factors that go into choosing a business location and questions that entrepreneurs should ponder
- For those starting or expanding a business
- Also a resource for Connecticut business location selection
