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- Perceived value is how a customer evaluates a product or service based on how it meets their needs or expectations
- Price, convenience, credibility, and other factors will influence a customer’s perceived value
- Perceived value should play a role in your pricing and marketing strategies
- Small businesses have found ways to endure despite big box stores’ edge on pricing and selection
- Offering a better experience and good service are essential steps in remaining competitive
- A strong online presence has become more of a necessity as well
- Your marketing strategy will determine whether you start big or start small
- Niche marketing allows you to target a group of people who are more likely to purchase your product or service
- Mass marketing reaches a larger audience, but does not always result in greater returns
- Surveys offer useful feedback on how a company is meeting customer needs and how it can change its strategy
- Company owners can choose from several different types of questions when putting together a survey
- Successful approaches make it more likely that a customer will complete the survey
- The elements of determining market potential
- For those starting or expanding a business
- Forecast your potential customers
- 4 Ps involved in the marketing of a product or service
- For any kind of business organization
- Get the right development, integration and execution of marketing strategies
- The pros and cons of starting a business with partners
- For those starting a business or expanding a business
- Identify whether working with a partner can grow customer base and improve your business
- Tips for making your business a success
- For those starting or managing a business
- Important factors that can determine whether your business will thrive
- How to define your small business brand
- For those who are planning a business
- Steps to help your business grow, get your team to understand your vision and mission, and increase your customer loyalty
