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Tips For Building Long-Lasting Small Business Success

  • Entrepreneurs often focus too much on their business’s immediate needs and not enough on long-term strategy
  • Having a business plan from the outset allows you to set goals and benchmarks to meet
  • Business owners should be prepared to regularly adapt their company to fulfill changing demands and meet customer needs
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Want Higher Profits? Keep Your Employees Happy

  • Research shows that companies that in their employees and workplace post better profits than those that don’t
  • Fair pay and benefits, an open leadership model, and other strategies to improve your company culture
  • Ensuring that your employees are engaged with their work is also a crucial factor
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Options For Paying Your Employees When You Can’t Make Payroll

  • Employers are required by law to pay their employees, but unexpected circumstances may leave you with too little cash to make payroll
  • Communicating the situation is essential, after which you can pursue one of several potential solutions
  • An inability to meet payroll may be a warning sign that you need to make changes to your business strategy
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Free Bookkeeping Software for Small Business

  • Keeping track of your business expenses and income is crucial for assessing your business strategy and profitability
  • Several free online tools are available to business owners
  • Help forecast future cash flows, track down late payments, and turn the tedious task of getting paid into something much easier
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When It’s a Good Time to Outsource Your Marketing

  • Marketing is essential for finding new customers and generating sales, but an internal team may not be necessary for your company to succeed
  • An outside company may be able to perform these tasks more effectively
  • Signals in your marketing results and daily workload that it’s time for a change
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Are Some Locations Better Than Others?

  • Factors that go into choosing a business location and questions that entrepreneurs should ponder
  • For those starting or expanding a business
  • Also a resource for Connecticut business location selection
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