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Entrepreneurs often only work for themselves, but leadership skills are a must when you have majority ownership with your partners or when you bring on employees
How leadership skills can give your company direction, set the tone of your business, and create and maintain a cohesive company
Clear communication, developing a vision, and other advice for stepping into the role of a leader
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Risk management is vital for preserving your company in the face of unexpected circumstances
Understand different scenarios for internal and external risks
How to develop a risk management plan, and prepare for unpredictable risks
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Your business’s brand is its unique value, or the thing that causes people to choose it over other alternatives
Creating a brand strategy, brand story, and brand assets
A branding example of a small business in Connecticut
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Uncertainty is certain to occur in business, and can come from many different sources
Understanding the four different types of business uncertainty
Tips for enduring uncertain times, or even turning them to your advantage
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Understanding the core activities that make your business work
Identifying basic and expanded business processes
Steps for performing a process analysis
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Knowing when it’s time to sell your business
Determining your business value and pre-qualifying buyers
Preparing the necessary documents and deciding whether to use a broker
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The adoption of digital technologies accelerated during the COVID-19 pandemic
Leveraging these technologies during the “new normal”
Virtual meetings, digital marketing, and new opportunities
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Key steps for acquiring funds for starting or growing a business
Potential avenues for financing
A word of caution on alternative fintech lenders
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Financial technology options can be an appealing option for entrepreneurs who have trouble accessing funding through traditional lenders
However, fintech can also come with higher interest rates and more onerous repayment terms
Proceed with caution when looking for financing
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How to develop a relationship with your bank to meet your small business needs
The important documents to bring when meeting with a bank representative
What banks are looking for to gauge creditworthiness
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