Leveraging Digital Technology in a Post-Pandemic World
- The adoption of digital technologies accelerated during the COVID-19 pandemic
- Leveraging these technologies during the “new normal”
- Virtual meetings, digital marketing, and new opportunities
Dashboards to Drive Your Small Business
- A dashboard offers an easy way to track key metrics related to your business
- Tracking sales, return on investment, employee performance, and more
- Factors to consider when creating your dashboards
Creating a LinkedIn Business Page
By Kempton Coady
LinkedIn is like a social network for the business world. Individuals set up professional profiles to share their work experience, connect with others in their company and industry, and find ways to grow professionally.
Entrepreneurs and companies can take advantage of this resource as well, setting up a LinkedIn page for their business. Doing so allows them to share insights, grow their brand awareness, and improve communications with both employees and customers.
Anyone with a personal LinkedIn profile and verified e-mail address can follow a step-by-step guide to set up a LinkedIn page for their business. LinkedIn also has a set of recommended best practices to improve the effectiveness of the page, along with instructions on utilizing videos, blogs, and other features.
If you’d like more help with finding the right solution for housing your startup, InnovatorsLINK offers a detailed Bootcamp course where you’ll learn the details about all your options. Register here.
Review the Executive Summaries associated with each course prior to attending the courses.
InnovatorsLINK, Inc. General Manager and Chief Financial Officer
A SENIOR LEVEL EXECUTIVE with over 30 years successful, results-oriented domestic and international experience in the MEDICAL DEVICE BUSINESS. A Business Leader who created significant increases in profits and cash flow and/or raised money to expand enterprises. A Leader, who attracts and motivates the best talent to achieve the desired results. Board member for AMEX, NASDAQ, and London Stock Exchange companies. Significant international experience in Europe, Latin America, and Japan. Experience the last seven years has included Professorships at Goldman Sachs 10KSB program and University of Connecticut Graduate School of Business. Earned BS Bates College, MBA and MPS Cornell University.
This Expert Summary is © InnovatorsLINK. For republishing, please contact dlangeveld@innovatorslink.com.
Putting Together a Facebook Business Page with a Business Manager
By Kempton Coady
Social media channels are an important part of getting the word out about your business, and Facebook is a juggernaut in this arena. By setting up a Facebook page for your business, you’ll be able to reach new audiences, connect with customers, extend your advertising reach, and more.
The Facebook algorithm changes constantly, but you can stay up to date through their Facebook for Business portal. This provides assistance in areas such as creating a customized marketing plan, establishing an online presence, and more. There are also specialized resources for small businesses and individual industries.
When establishing a Facebook business page, consult the company’s guide to the Facebook Business Manager. These instructions take you through the steps for establishing and maintaining multiple assets, managing permissions, tracking ads, and setting up payment methods.
If you’d like more help with finding the right solution for housing your startup, InnovatorsLINK offers a detailed Bootcamp course where you’ll learn the details about all your options. Register here.
Review the Executive Summaries associated with each course prior to attending the courses.
InnovatorsLINK, Inc. General Manager and Chief Financial Officer
A SENIOR LEVEL EXECUTIVE with over 30 years successful, results-oriented domestic and international experience in the MEDICAL DEVICE BUSINESS. A Business Leader who created significant increases in profits and cash flow and/or raised money to expand enterprises. A Leader, who attracts and motivates the best talent to achieve the desired results. Board member for AMEX, NASDAQ, and London Stock Exchange companies. Significant international experience in Europe, Latin America, and Japan. Experience the last seven years has included Professorships at Goldman Sachs 10KSB program and University of Connecticut Graduate School of Business. Earned BS Bates College, MBA and MPS Cornell University.
This Expert Summary is © InnovatorsLINK. For republishing, please contact dlangeveld@innovatorslink.com.
What Kind of Security Measures Must I Take?
- Tips on business security measures for personal property, employee policies, and cybersecurity
- For any kind of business organization
- Know the essential safety measures and guidelines to protect your business
What Kind of Employee Rules Should I Establish?
- Help inform employees about their job duties and expectations set by the employers
- For those starting a business
- Take advantage of a free template to establish an employee handbook
How Do I Set Wage and Benefit Levels?
- Attract and retain top talents through smart compensation decisions
- For employers managing a business employees wanting to know how their work is weighted
- Determining what pay level and benefits will attract qualified candidates
Free Technical Courses to Assist Entrepreneurs With Web Design
- Free open-source community of working professionals and YouTube tutorials
- For those training their employees for website design and development skills
- Learn coding skills at home
