skip to Main Content
- Perceived value is how a customer evaluates a product or service based on how it meets their needs or expectations
- Price, convenience, credibility, and other factors will influence a customer’s perceived value
- Perceived value should play a role in your pricing and marketing strategies
- Small businesses have found ways to endure despite big box stores’ edge on pricing and selection
- Offering a better experience and good service are essential steps in remaining competitive
- A strong online presence has become more of a necessity as well
- Your marketing strategy will determine whether you start big or start small
- Niche marketing allows you to target a group of people who are more likely to purchase your product or service
- Mass marketing reaches a larger audience, but does not always result in greater returns
- Pain points are any specific problem faced by a customer using a product or service
- While there are four areas of pain points, issues often fall into multiple categories
- Market research can help you identify customers’ pain points and offer insights into how you can address them
- Surveys offer useful feedback on how a company is meeting customer needs and how it can change its strategy
- Company owners can choose from several different types of questions when putting together a survey
- Successful approaches make it more likely that a customer will complete the survey
- Entrepreneurs often focus too much on their business’s immediate needs and not enough on long-term strategy
- Having a business plan from the outset allows you to set goals and benchmarks to meet
- Business owners should be prepared to regularly adapt their company to fulfill changing demands and meet customer needs
- Determine which company services can be outsourced to optimize time and money
- For entrepreneurs expanding their businesses
- Helps you extend your capabilities as an organization while keeping a focus on your core competencies
- Ways to create real customer loyalty
- For those starting or managing a business
- How to consolidate your market share and develop your business in a way that retains customers
- Factors that go into choosing a business location and questions that entrepreneurs should ponder
- For those starting or expanding a business
- Also a resource for Connecticut business location selection
- How to meet business goals in pricing products, and some considerations when pricing
- For the early-stage business entrepreneurs
- Increase sales and create an essential foundation for your business
