How to Analyze Your Business Processes
- Understanding the core activities that make your business work
- Identifying basic and expanded business processes
- Steps for performing a process analysis
Promoting Your Product or Service Using Digital Marketing
- Digital marketing is an essential method for reaching customers today
- Assessing your customer base to determine your digital marketing strategy
- Different options and methods for promoting your products and services online
Introducing a New Product or Service
- Using a systems approach when developing a new product or service
- Conducting a careful analysis to determine if the new product or service will be feasible
- Validating and implementing the new offering before bringing it to market
Putting Together a Facebook Business Page with a Business Manager
By Kempton Coady
Social media channels are an important part of getting the word out about your business, and Facebook is a juggernaut in this arena. By setting up a Facebook page for your business, you’ll be able to reach new audiences, connect with customers, extend your advertising reach, and more.
The Facebook algorithm changes constantly, but you can stay up to date through their Facebook for Business portal. This provides assistance in areas such as creating a customized marketing plan, establishing an online presence, and more. There are also specialized resources for small businesses and individual industries.
When establishing a Facebook business page, consult the company’s guide to the Facebook Business Manager. These instructions take you through the steps for establishing and maintaining multiple assets, managing permissions, tracking ads, and setting up payment methods.
If you’d like more help with finding the right solution for housing your startup, InnovatorsLINK offers a detailed Bootcamp course where you’ll learn the details about all your options. Register here.
Review the Executive Summaries associated with each course prior to attending the courses.
InnovatorsLINK, Inc. General Manager and Chief Financial Officer
A SENIOR LEVEL EXECUTIVE with over 30 years successful, results-oriented domestic and international experience in the MEDICAL DEVICE BUSINESS. A Business Leader who created significant increases in profits and cash flow and/or raised money to expand enterprises. A Leader, who attracts and motivates the best talent to achieve the desired results. Board member for AMEX, NASDAQ, and London Stock Exchange companies. Significant international experience in Europe, Latin America, and Japan. Experience the last seven years has included Professorships at Goldman Sachs 10KSB program and University of Connecticut Graduate School of Business. Earned BS Bates College, MBA and MPS Cornell University.
This Expert Summary is © InnovatorsLINK. For republishing, please contact dlangeveld@innovatorslink.com.
Big Box Challenge: How Small Business Can Compete
- Small businesses have found ways to endure despite big box stores’ edge on pricing and selection
- Offering a better experience and good service are essential steps in remaining competitive
- A strong online presence has become more of a necessity as well
Services Every Scaling Small Business Should Outsource
- Determine which company services can be outsourced to optimize time and money
- For entrepreneurs expanding their businesses
- Helps you extend your capabilities as an organization while keeping a focus on your core competencies
Are Some Locations Better Than Others?
- Factors that go into choosing a business location and questions that entrepreneurs should ponder
- For those starting or expanding a business
- Also a resource for Connecticut business location selection
What Is My Market Potential?
- The elements of determining market potential
- For those starting or expanding a business
- Forecast your potential customers
The 4 Ps of Marketing
- 4 Ps involved in the marketing of a product or service
- For any kind of business organization
- Get the right development, integration and execution of marketing strategies
Do Partners Make It Easier For a Business to Succeed?
- The pros and cons of starting a business with partners
- For those starting a business or expanding a business
- Identify whether working with a partner can grow customer base and improve your business
