Methods for finding customers when you launch or expand a business Marketing, internet tactics, referrals, and more Free webinar About Your business is ready to go, but how do you find customers and spread the word about what you have to offer? This webinar, the first in a two-part series, looks at marketing, the internet,…
An overview of marketing and how it can help you grow sales Second in a two-part series Free webinar About The second in a two-part series, this webinar gives an in-depth overview of networking and how it can be one of the most important factors in growing a business. The session covers how alliances with…
Tips for developing and evaluating an email marketing strategy Ways to make your campaign stand out from the competition Free webinar About A free workshop for business owners and entrepreneurs seeking to start an email marketing strategy or improve their current strategy. This event explores how you can develop and evaluate this strategy, improve your…
Search Engine Optimization may seem more complicated than it really is A half-hour presentation gets to the heart of the matter with a number of helpful tips Free webinar About The topic of Search Engine Optimization has become so prevalent that business owners may think it involves a complicated process of how to present your…
An online networking event Includes training on how to set up a virtual space to exhibit your company Free for attendees, fee for exhibitors About An online networking event in which exhibitors have a virtual space to meet attendees. Participants receive training on how to manage the room and customize its background. Attendees can visit…
A seven-session course to strengthen business owners' marketing strategies Includes individual evaluations of marketing plans by industry experts Participants must meet certain pre-requisites About Designed for small business owners who manage their own marketing, this seven-part course is based on the book Marketing Made Simple by Donald Miller and Dr. J.J. Peterson. Each session offers a step-by-step…
An interactive session offering advice on how to develop a unique and successful brand Further information on how logos are a distinct entity and how taglines can improve your communication with customers Free webinar About Small business owners often struggle to create a brand that effectively tells their company's story. This interactive webinar offers tips…
A 10-week course to assist aspiring business owners Each course focuses on a crucial topic Participants develop a business plan and pitch their idea to business professionals About This 10-session course is designed to develop a comprehensive foundation of business skills. Each class focuses on one critical element of establishing a company, with topics such…
Extensive guidance on using e-mail to market your business Subject lines, dos and don'ts, finding contacts, and more Free webinar About A webinar offering extensive guidance on using e-mail to market your business. Topics covered include acquiring e-mail contacts, coming up with subject lines, using LinkedIn for B2B marketing, the dos and don'ts of e-mail…
Using USASpending.gov to conduct market research and find contract opportunities A live webinar on how to navigate the site and read search results Free webinar About The federal government's USASpending.gov provides a comprehensive overview of government spending, but also gives businesses an opportunity to find awards, grants, loans, and other opportunities. This webinar will conduct…
Companies that adopt e-commerce must also be prepared to ship their goods Learn how to incorporate shipping into your long-term growth plans, along with other tips for safe and efficient shipping Free webinar About Demand for e-commerce has exploded during the COVID-19 pandemic, and companies that adopt this model also need to be prepared to…
Teleconferencing during the COVID-19 pandemic has raised new questions about proper etiquette Learn how to set up a Zoom studio, proper attire and body language, and effective networking Free webinar About Zoom has become one of the most popular tools for teams to meet remotely during the COVID-19 pandemic, but it has also raised questions…
How to improve your sales techniques, even if you dread the sales process Tips for listening to your customers' needs, establishing trust, and more Free webinar About Sales are an essential part of running a business, but many entrepreneurs also dread this process. This webinar covers how you can improve your sales tactic simply by…
Connecting Connecticut businesses with resources and like-minded entrepreneurs.
