- Founder of MemberPress shares tips for growing your business by creating an online course
- Benefits include finding new leads and providing better customer support on how to use your products
- Consider how your company’s services can address unmet needs in your customer base
How can your business effectively share its expertise with new and existing customers? Blair Williams, founder of the WordPress membership website software company MemberPress, recently shared some tips in a Young Entrepreneur Council post for Forbes.
Williams says online courses allow companies to instruct people on how to effectively use their products and establish your business as an authority on a subject. They also have the potential to reach a global audience and generate new leads.
To create an effective online course, Williams advises business owners to consider their services and how they can best meet the needs and knowledge gaps in their customer base. Your courses might also include value and interactivity, such as progress bars, Q&A sections, and completion certificates.
