How employee satisfaction and engagement can lead to improved customer loyalty and profits The role managers can play in this process Free webinar About Keeping your workers happy can have a positive domino effect for your business, leading to better employee engagement, improved customer loyalty, and higher profits. This webinar looks at how employee engagement…
Improving your company's presence on Google for the holiday shopping season Updating information on the search and maps functions, creating your business profile, and more Free webinar About During the busy holiday shopping season, you'll want to make sure your company has a robust presence on Google. This webinar covers topics such as claiming your…
Navigating the complicated issues around intellectual property Steps to protect your work, deriving value from intellectual property after its creation, mistakes to avoid, and more Free webinar About Intellectual property is an important but complicated part of running a small business. You might lose control of your creations if you don't take the proper steps…
Small businesses often struggle to maintain a positive bank balance when managing expenses and income Strategies for improving your financial management and strengthening your cash flow Free webinar About Cash flow is an essential but often overlooked part of small business operations, but many businesses struggle to maintain a positive bank balance. This webinar explores…
New law in Connecticut seeks to incentivize cybersecurity enhancements Learn about your responsibilities and the potential penalties for failing to safeguard protected information Free webinar About Under legislation passed earlier this year in Connecticut, businesses in the state can be shielded from damages if they show that they enacted reasonable safeguards against cyberattacks. Small business…
Several laws passed earlier this year impact how Connecticut businesses operate An overview of several topics, from age discrimination to legalized marijuana Free webinar About Newly passed laws in Connecticut impact the way businesses can operate in a number of ways, including rules applicable for hiring, disciplining, and terminating workers. This webinar covers topics such…
Tips for improving your profits and boosting your confidence Five strategies to "supercharge" your profits Free webinar About Any business owner wants to see their profits grow, but they often seem to be stuck in place. This webinar is designed to help attendees rebuild their confidence and develop strategies to improve their profits. Learn five…
Improving your online visibility through tactics like search engine optimization and marketing Best practices, pay-per-click advertising, and more Free webinar About As a digital presence has become more essential for businesses, it has also become more important for you to use search engine optimization and search engine marketing to improve your online visibility. This webinar…
An overview of the fundamentals of small business financing Become more comfortable and confident in your understanding of the balance sheet, cash flow statement, and more Free webinar About There are plenty of financial statements involved in running a small business, such as the balance sheet and cash flow statement, but it can be difficult…
An overview of QuickBooks Online A four-session course covering how to use the bookkeeping software Admission event About This four-session course offers an overview of the popular bookkeeping software QuickBooks Online. Topics covered include setting up balance sheet accounts, customer and vendor centers, sales cycles, using reports, and more. Participants must attend all four courses.…
Understanding why cash flow is so important to your business Responding to fluctuations, planning for fixed and variable expenses, understanding the 80-20 rule, and more Free webinar About While many entrepreneurs focus their energy on achieving a profit, maintaining liquidity in your cash flow is arguably a more important consideration. This webinar offers an introduction…
How effective communication can give you a competitive edge Improving how you communicate your product and service offerings, how unexpected interactions can drive sales, and "positive positioning" Free webinar About Effective competition is a necessary step to stand out among your competitors. This webinar explores how you can improve the way you communicate your product…
Connecting Connecticut businesses with resources and like-minded entrepreneurs.
